How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 02:25
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Price
Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What is something you want to "get off your chest"?
Good marketing is doing this well.
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.